Melrose  Forde

Melrose Forde

REALTOR®/Assist.Gen.Mgr/Career

License #: CA DRE 01028549

REALTY EXPERTS

Mobile:
510-676-4566
Office:
510-226-2444 ext. 2465
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Chris Kelly on taking the reins at HomeServices, Compass chatter

USA Real Estate News-Inman - Thu, 2025-04-24 04:00
Kelly is diving into his role as HomeServices' CEO at a challenging time, but he told Inman he's ready to get to work. He dished on private listings, Zillow and those Compass acquisition rumors.

Zillow’s ‘new standards’ reveal a big problem. Take back our industry

USA Real Estate News-Inman - Thu, 2025-04-24 03:00
The longer real estate professionals let Zillow define the rules, the harder it becomes to take our industry back, coach Darryl Davis writes.

Tap into the growing numbers of buyers insisting on upgrades

USA Real Estate News-Inman - Thu, 2025-04-24 03:00
Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes.

6 concrete tips for crafting a cohesive content calendar for 2025

USA Real Estate News-Inman - Thu, 2025-04-24 03:00
You don’t need to plan every post months in advance, but you do need a system that aligns with your goals, reflects your expertise and gives you space to show up with clarity, Alyssa Stalker writes.

How to leverage YouTube to go from contact to contract in 17 days

USA Real Estate News-Inman - Thu, 2025-04-24 03:00
Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days.

What to know as you start out as a real estate team admin

USA Real Estate News-Inman - Thu, 2025-04-24 03:00
The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes.
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