Melrose  Forde

Melrose Forde

REALTOR®/Assist.Gen.Mgr/Career

License #: CA DRE 01028549

REALTY EXPERTS®

Mobile:
510-676-4566
Office:
510-226-2444 ext. 2465
Email Me

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Huddle Up: Inside the RE/MAX Golfi Team’s playbook for success

USA Real Estate News-Inman - Thu, 2025-01-23 04:00
Coach Melanie C. Klein breaks down the team meeting strategy that helps Canada's Golfi Team stay connected and aligned.

5 tips for hiring great professional office staff

USA Real Estate News-Inman - Thu, 2025-01-23 04:00
Hire like a pro if you want your office to be all that it can be, broker Joseph Santini writes. The right hire can make all the difference in supporting agents and clients.

How to take advantage of ‘the new normal’ post-NAR settlement

USA Real Estate News-Inman - Wed, 2025-01-22 18:42
At Inman Connect New York, Kendall Bonner, Russ Cofano and Christine Jacobson urged agents to change how they communicate their value.

Dolly Lenz tells agents to ‘stay in your clients’ pants’

USA Real Estate News-Inman - Wed, 2025-01-22 18:17
Lenz's point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate.

Elevated mortgage rates continue to chill homebuyer demand

USA Real Estate News-Inman - Wed, 2025-01-22 17:34
Mortgage rates hovering near "key psychological level" of 7 percent, a likely factor in the slow pace of applications for both refinance and purchase mortgages: MBA chief economist.

Rocket consolidates home search, mortgage with Rocket.com launch

USA Real Estate News-Inman - Wed, 2025-01-22 16:56
Announced Wednesday, Rocket's new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed.

United Real Estate’s Dan Duffy to brokers: See things differently

USA Real Estate News-Inman - Wed, 2025-01-22 16:38
To achieve growth goals, brokers need to break out of existing molds and get creative with their approach, all while keeping their "strategic subway map" at the forefront, Duffy told Inman Connect New York attendees.

Docusign CEO: New software aims to ‘remake’ real estate

USA Real Estate News-Inman - Wed, 2025-01-22 16:22
At Inman Connect New York, Docusign CEO Allan Thygesen said its new software, Transaction Spaces, can reduce the complexities inherent in the transaction process.

Final Offer Launches ‘PX,’ Private Exclusive Listings Channel for Properties Not Yet on MLS

USA Real Estate News-RISMedia - Wed, 2025-01-22 16:12

Final Offer has announced the launch of Private Exclusive Listings (PX), a new feature that allows agents to share off-market and pre-market properties within their brokerage and directly with clients via a private channel, providing early access to properties before they’re publicly listed on the MLS. Private Exclusive Listings are off-market or pre-market properties and…

The post Final Offer Launches ‘PX,’ Private Exclusive Listings Channel for Properties Not Yet on MLS appeared first on RISMedia.

Zillow CEO Jeremy Wacksman: ‘Everyone wins’ with CCP in place

USA Real Estate News-Inman - Wed, 2025-01-22 16:02
In his first Inman Connect appearance since becoming Zillow's CEO, Jeremy Wacksman talked about the Super App, artificial intelligence and why maintaining Clear Cooperation is what's best for agents and consumers.

Navigating Homebuyer Emotions and Seller Strategies in a Competitive Market

USA Real Estate News-RISMedia - Wed, 2025-01-22 15:58

Buying a home in today’s market can be a rollercoaster of emotions. Over the past five years, home prices in many areas have skyrocketed, leaving buyers feeling both anxious and pressured. On one hand, they worry about missing out on further appreciation, leading to a sense of urgency. On the other hand, they fear overpaying,…

The post Navigating Homebuyer Emotions and Seller Strategies in a Competitive Market appeared first on RISMedia.

These 5 Mistakes Could Be Hurting Your Social Media Reputation

USA Real Estate News-RISMedia - Wed, 2025-01-22 15:55

Social media can be your secret weapon for attracting leads and building your brand—but only if you use it correctly.  Don’t let common missteps tarnish your online reputation! Here are five social media mistakes every savvy real estate agent should avoid. Failing to engage with your audience Posting creative and enticing content is only part…

The post These 5 Mistakes Could Be Hurting Your Social Media Reputation appeared first on RISMedia.

Barron Trump steps into luxury real estate, firm closes after launch

USA Real Estate News-Inman - Wed, 2025-01-22 15:04
Trump, Fulcher & Roxburgh Capital Inc. was dissolved on Nov. 14, just months after its launch. Roxburgh told "Newsweek" that the decision was made to avoid media attention, but the team plans to relaunch later this year.
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